Il progetto si è sviluppato in varie fasi, partendo dallo studio del naming e dall'elaborazione di bozze grafiche di logo su differenti concept per poi definire uno univoco. Successivamente è stata elaborata una palette cromatica il linea con il brand e di conseguenza tutte le declinazioni fino ad arrivare al sito web.
Progetto realizzato per cliente agenzia Genesi Communication Design
![](https://cdn.myportfolio.com/3ea4ffa1-617d-45cf-ae16-9e2582e822ff/aecd117b-e68e-42fc-b7c8-f442a3515df1_rw_1200.png?h=4fb2b46a80bf2702ffac5b0e7536660d)
![](https://cdn.myportfolio.com/3ea4ffa1-617d-45cf-ae16-9e2582e822ff/3babde07-91c2-4fa8-991c-cfe4c317e283_rw_1920.jpg?h=bbe3d23c94ea509f85817207085bc770)
![](https://cdn.myportfolio.com/3ea4ffa1-617d-45cf-ae16-9e2582e822ff/0f47fb69-1e3d-4133-b9c5-c761e3b233f1_rw_1920.jpg?h=57419c8af0e601cb800b08252e7273f9)
![](https://cdn.myportfolio.com/3ea4ffa1-617d-45cf-ae16-9e2582e822ff/c3d521d3-fa5e-44df-aa10-e3907c5f4de4_rw_1920.jpg?h=12abf107e2d41022c97318871c1884fb)
![](https://cdn.myportfolio.com/3ea4ffa1-617d-45cf-ae16-9e2582e822ff/8b746531-97ac-4faa-923f-54846602f3a6_rw_1920.jpg?h=90da4331f9f688133f3ab3c072f8c1af)
![](https://cdn.myportfolio.com/3ea4ffa1-617d-45cf-ae16-9e2582e822ff/d28354a8-ce86-42e4-aff7-9fab6bbbcbae_rw_1920.jpg?h=e0749ab2a0ca2cdd56a6472480b919b3)
![](https://cdn.myportfolio.com/3ea4ffa1-617d-45cf-ae16-9e2582e822ff/5626bdcf-bff6-4284-8dee-8619646d8dc5_rw_1920.jpg?h=eed3bc22238583c84720e9a09890cd12)
![](https://cdn.myportfolio.com/3ea4ffa1-617d-45cf-ae16-9e2582e822ff/b5eed0ee-58ee-4129-89be-76cd83e0b910_rw_1920.jpg?h=df7677074c4cf18b11b0828d4bb25a75)
![](https://cdn.myportfolio.com/3ea4ffa1-617d-45cf-ae16-9e2582e822ff/e096e2d1-17ac-462c-bebd-390f426870c8_rw_1920.jpg?h=5ab96a767576adfd9e7939742de2f536)
![](https://cdn.myportfolio.com/3ea4ffa1-617d-45cf-ae16-9e2582e822ff/bc4c29e6-2ce8-41ec-8c21-7c093f2e545b_rw_1920.jpg?h=40e0d3f2b74cb48540935389e0fb004d)