International Clip
International Clip, founded in 1982, specializes in manufacturing industrial clipping machines for the food industry. Over the years it has earned distinction through an international network spanning more than 90 countries and a strong customer focus, offering after-sales support and consumable supplies. Despite its proven reliability and expertise, the brand and website had grown outdated. The goal: to project a sharper image of excellence and innovation, fully aligned with the company’s values and the superior quality of its products.
Project objectives
Revamp the brand: retain its heritage (the rampant lion) while giving it a more modern look that reflects the company’s professionalism.
Redesign the website: improve usability and accessibility for an international audience, highlighting the “Made in Italy” philosophy and technological innovation.
Balance between tradition and innovation: convey continuity with the company’s history while updating the style to appear fresh and competitive in the global marketplace.
